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凯迪拉克独家冠名芒果TV《第89届奥斯卡颁奖典礼》
2017-02-24 18:04   来源:网络   点击:196

  2月27日8:00,国际娱乐圈顶级盛事——《第89届奥斯卡颁奖礼》即将在洛杉矶好莱坞杜比剧院揭开序幕。今年,芒果TV获得了国内《第89届奥斯卡颁奖礼》直播权,国内网友届时可通过芒果TV全平台同步收看高清直播。此次,凯迪拉克品牌独家冠名芒果TV《第89届奥斯卡颁奖礼》,与万千中国观众一同见证全球顶尖演艺人士同场角逐“小金人”,共襄这场全球电影人的狂欢。
奥斯卡金像奖是美国一项表彰电影业成就的年度奖项,旨在鼓励优秀电影的创作与发展,囊括了各种电影类型,有20多个不同的奖项,也是世界历史最悠久的媒体奖项,已成为全世界最有影响力的电影奖项。作为一个拥有百年历史的汽车品牌,凯迪拉克与电影有着不解之缘——银幕中,凯迪拉克的形象随着一部部经典影片的热映而深入人心;银幕外,它也是好莱坞明星座驾的不二之选。除此之外,凯迪拉克还鼎力支持全球范围内的电影盛会,为各路大咖提供尊崇座驾。此番,凯迪拉克携手芒果TV呈现《第89届奥斯卡颁奖礼》,以极具标志性的“新美式风范”,再度演绎乐于创造的美国精神。
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作为一直深耕综艺娱乐垂直领域的视频平台,芒果TV继播出《金球奖》、《艾美奖》、《格莱美》等各大欧美顶级颁奖典礼之后,再度拿下本届奥斯卡的直播权,与全世界同步见证奥斯卡颁奖的盛况。强大的内容资源以及顶级的视频直播技术,芒果TV最大化释放《第89届奥斯卡颁奖礼》IP能量。“超级IP+超级平台”成为了凯迪拉克借势抢占中国高端用户的最佳突破口。百年来,凯迪拉克成为了新美式风范的代名词,同时也代表了锐意进取和技术创新。高端品牌遇上国际顶级娱乐盛典,凯迪拉克携手芒果TV借势抢占高端用户。凯迪拉克品牌与芒果TV的跨界联手,将通过全网轰动性造势信息发布、互动活动,线上线下全面展开、订制视频剪辑传播等多维度互动传播引发全民狂嗨,为中国观众献上全球电影界的风范盛事,见证更多世界瞩目的伟大传奇的诞生。

  2月27日,凯迪拉克独家冠名芒果TV《第89届奥斯卡颁奖礼》即将如约上演。代表非凡成就的“小金人”将花落谁家?这一场万众期待的国际顶级娱乐盛宴你准备好了吗?敢创不同的风范,从这里开启!

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